OVO®
We were brought on to redefine the OVO brand placing athletes, musicians and notable talent at the forefront of a brand inspired by stories of ambition.
We developed a new visual language across photography, motion, set design and styling. Global campaigns, lookbook and ecommerce shoots produced on a weekly cadence for use across web, social media and newsletters.
Location
Los Angeles
Toronto
New York
Salt Lake City
Atlanta
Creative Direction — Josh Kopeika
Art Direction — Blake Rodich
Photography — Thomas Welch
Motion — Lucas Chemotti
Styling — Yaz Dinually
CHIEF KEEF— OVO® / NBA MIKE TYSON for OVO® OHGEESY - OVO® / BAPE LIL WAYNE —OVO® / NBA Jasmine Tookes for OVO®WAYNE GRETZKY for OVO®Future—OVO® x BAPE
OVO® / MECHANIX ZACK BIA — OVO® / BAPECENTRAL CEE for OVO®WAYNE GRETZKY for OVO® DAMON STOUDAMIER — OVO® / NBAMILES CHAMLEY-WATSON — OVO® / CANADA GOOSE WAYNE GRETZKY for OVO®SOFIA RICHIE for OVO® MILES CHAMLEY-WATSON — OVO® / CANADA GOOSE OLAN PRENATT — OVO® / DISNEY
M1LLIONZ for OVO®BOBBY SHMURDA — OVO® / NBA LUKA SABBAT for OVO® OVO ROXX for OVO®OHGEESY —OVO® / BAPE MILES CHAMLEY-WATSON — OVO® / CANADA GOOSE KING COMBES — OVO® / DISNEY